When our country and economy began shutting down in March of this year, a terrifying reality quickly set in among live event professionals across the United States: We are not only the first industry to shut down, but we will by far be the last to reopen. What will this mean for our livelihoods?

It was under this reality that the Live Events Coalition was founded. The Coalition is a completely volunteer-run 501(c)(6) nonprofit organization, created in response to the COVID-19 pandemic and its devastating impact on the live events industry. The coalition exists to provide advocacy, resources, and a network that connects and supports all the businesses, contractors, and individual members of our workforce of 12 million people—the lifeblood of every event. 

The live events industry contributed roughly $1 trillion to the U.S. economy prior to COVID-19, and now is expected to lose up to 80% of overall revenue. It is imperative that legislators, policymakers, and those who influence them understand the extent of the damage to our industry and the need for assistance, as the competition for government relief dollars will only intensify in the weeks and months to come. This is why the Coalition has engaged an advocacy firm to develop a coordinated communications and government relations strategy. 

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